Marketing Expert, Management Consultant

Hilal Asil was born in 1980 in Elazığ. She completed her high school education in Istanbul Fatih Girls' High School. In 2001, she graduated from Istanbul University, School of Business Administration. The same year, she started her master's degree at Istanbul University, Institute of Social Sciences, and Department of Marketing.

Between 2002 and 2011, she worked as a research assistant at the Department of Marketing, School of Business Administration at Istanbul University. In 2004, she completed the master's degree at Istanbul University, School of Business Administration, and Department of Marketing with the thesis study named: A Pilot Study on the Evaluation of Airline Companies in Terms of Service Quality: Turkish Airlines Application. The same year, she started to doctorate at Istanbul University, Institute of Social Sciences, and Department of Business Administration.

She completed her PhD in 2011 with her dissertation titled Investigation of the Relationship between Values, Consumer Ethnocentrism and Domestic / Foreign Branded Product Choice. She taught many courses both in Turkish and English such as “Consumer Behavior”, “Marketing Management”, “International Marketing”, “Sales Management”,“ Marketing Research”, “Customer Relationship Management”, “Theory of Consumer Behavior” and“ Marketing Theories, “Customer Relationship Management”, “Consumer Behavior Theory” and “Marketing Theories”. Also, she supervised several master's and doctoral theses.

Mrs. ASİL, who has numerous publications in various academic journals, still continues her work in the field of business, marketing and education within the structure of R&M Consultancy. Mrs. ASİL is passionate about research, learning and sharing in the field of innovation and marketing. She is married and has two children.