Marketing 4.0

19 Haz

Executive Coaching, Corporate Consulting, Management Consultancy, Management

All enterprises have turned to creating more loyal customers with the appreciation of the customer. With Marketing 4.0, cooperation from many to more has begun to move from many to one. The customer gained by this logic will now be managed and listened to by all the bodies of the company. That's where companies will have to conquer their customers’ hearts, not their pockets.

So far, marketers dealing with concepts such as market share, basket depth and basket size will now try to appeal to their customers’ hearts in order to make them loyal. The new motto of this period has become; "Satisfied customers are always business-affiliated customers and it's not the market share that counts, it's the heart".

To the great master of Marketing 4.0, Philip Kotler; basically, human-centric marketing defines the expansion of the customer's deepening to encompass his journey. As technology and connectivity continue to evolve, customers' decision-making processes, purchasing behavior, and information acquisition resources are changing, too.

While brands have to be more flexible and easily adapted to keep pace with rapidly changing technologies, their unique characters, namely corporate culture and in one sense their DNA, are becoming more important than ever. Brands no longer appear as they want to be perceived. They either have to be what they seem, or they have to look the way they are. Because when there is a discrepancy between the two, the customer does not forgive it and can instantly make their voices heard with social media such as Instagram, Twitter, Facebook and YouTube.

With Digital Marketing, collaborative customer relationships, customer community approval, clarity and commercialization of the brand's characters and codes have gained importance.

Nowadays it seems more rational to convince the consumer by personally supervising the products, rather than stories. It is now necessary to appeal not only to the heart of consumers, but also to their brains. Brands that manage to convince customers why they need to use or buy a product make their ways.

Today, the fact that technology is now available to mobile phones and the internet is accessible anywhere and anytime necessitates providing consumers with much more than conventional methods to get them to test the products.