For the last 10-15 years, a number of educational institutions in Turkey have entered into the branding process. Some of them have started to create a strong brand. However most of them are still weak because they cannot put information and expertise into practice adequately. Some of the brands that seem have become strong achieved this through intuitions, predictions, imitations, even coincidences and luck.

The branded preschool institutions, primary schools, high schools and universities look to the future with more confidence in terms of quality and finance and they do not have difficulty in hiring teachers, lecturers or other competent working staff.

Branding, which applies to all sectors, also applies to the education sector. As the competition has increased, the parents and the students have become more self-aware, therefore they need to have a reason to choose and enroll in the educational institution.

In short, the only solution of all private education institutions who want to survive and show continuity is to become a brand and provide quality service. For this purpose, as R&M Consultancy, we offer the professional support they need in the planning and management of branding processes of educational institutions with our expert staff.

First of all, we analyze the environmental conditions, in which the educational institution operates, and consumer needs, trends, perceptions, attitudes, their reasons for school preference and their reactions to specific positioning. We conduct corporate SWOT analysis by examining competition conditions and other competing training institutions. As a result of these analyzes, we determine the brand and communication strategies of the educational institution along with the management of the institution. We develop short, medium and long term plans for the implementation of the strategies and provide the necessary support in the implementation process.